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Learn about the Conversations
You Should Be Having with Your Customers

Twitter, Facebook, LinkedIn... Each day, customers and prospects are having conversations about your company, products and industry. How can your company embrace and benefit from this change? Join the leading minds in Social CRM from Intuit, Altimeter Group, ThinkJar and Alt-Invest at SugarCon to learn how to become part of the conversation and create more customers with social media.

Understanding the Social Customer: There are right and wrong ways to engage customers online. Learn about the preferences of the social customer and the best way to engage with them.
To Get Social, Your Company Needs to Be Social: Do you get blank stares from your boss when you talk about Social CRM? Learn how to make the case for investing in Social CRM and how to gain support for a Social strategy across your company.	CRM and Social CRM Automation Use Cases: Apply the right process and measurement around social engagement to more accurately guage your Social CRM investment.
Social Case Studies: Learn from real world case studies about how to effectively engage and nurture customers with a Social CRM strategy.	Promoting Your Brand on Twitter and Other Social Media: Not sure what your company should be doing with its Twitter handle? Learn from the pros about creative new ways to evangelize your company on Twitter and other Social Media.